William Hogarth a well known British illustrator of its time once released two striking prints called Beer Street and Gin Lane in 1752. These two images helped the parliament of Great Britain put forward an Act that reduced the consumption of spirits which was then named, Gin Act 1951. The name came from the illustration of Gin Lane which was especially meaningful to this act as it depicts the true evil of excess drinking in those days.
Even though this is over 200 years ago this picture is still fitting to today’s society and culture. Studies have shown that the average adult in the UK consumes 18 units a week. During this pandemic, it is not surprising that the consumption of alcohol has gone up for the individual and as a whole in our society.
Thomas Moore has worked in several bars and pubs from varies areas, so he has experienced the after-work drinking culture as well as witnessing the university students weekday night out. Seeing this ongoing health crisis as well as an ongoing problem that police, government and society still encounter, Thomas has illustrated his personal experiences with William Hogarth storyboard idea. Bringing this acknowledgement of crisis which is years apart but not that different.